PRESS RELEASE
FOR IMMEDIATE DISTRIBUTION

MOJO SPORTSWEAR TO UNVEIL NEW PRODUCTS AT 2011 SURF EXPO

 

Ft. Walton Beach, FL—Mojo Sportswear Company, one of the most innovative and fastest growing companies in the apparel industry, will debut several exciting new products at this year’s Surf Expo, slated for September 8-10, 2011 in Orlando, Florida.

Among these is the Flats Camo line of “fishing camouflage:” long-sleeve shirts and matching face guards in three different break-up color patterns that allow the wearer to blend into the background while offering the industry’s highest ratings for sun protection and moisture wicking. Designed for shallow-water anglers, Flats Camo will also be a great alternative for warm-water diving and spearfishing, where the ability to break up the outline of a diver can help in getting closer to the fish.

A second angler-inspired shirt is the Wireman. Like the Flats Camo line, the Wireman is constructed of 100 percent polyester ComfortZone technical fabric for the ultimate in moisture wicking and sun protection (both products carry a UPF rating of 50+) while still holding its shape season after season, unlike some nylon styles that can become stretched out of shape after just a few uses.

Another new addition to the Mojo line is the boardshorts: Stripey, Rodger, Random Kaos and Geo, all of which feature cutting-edge styling as well as all the durability and features demanded by anglers, divers and watersports enthusiasts.

“We’re very excited to unveil our new products to the industry during this year’s show,” said Mojo founder and president Tim Mossberg. “Our lines cross over extremely well from fishing to surfing, diving, stand up paddleboarding and other board sports. Without a doubt, this is our most important show of the year so we’re looking forward to having a great Surf Expo this year.”

The Mojo Spring 2012 catalog will be available at the show, and the company is also seeking retail partners to carry the Mojo line in selected areas of the United States and Central America.

For more information, please see Mojo during the Surf Expo at booth #1741, call 800-827-0640 or visit www.mojo-gear.com.